YJ – ARCHIVE






Aperol — The Timeless Golden Hour
Brand Strategy
Creative Direction
Visual Identity
Packaging

Aperol invented the aperitivo moment. Then the category caught up and everyone wanted a piece of the Spritz. We gave Aperol back its ground. Not by fighting for shelf space, but by claiming something in our cultural DNA no one else could: the Timeless Golden Hour. That magnetic moment when the time slows down and the light turns golden. Brought to life through Italian craft in the identity and packaging.

We don't just claim the moment. We belong to it.

Agency: Design bridge and partners

YAYA Kombucha — For the Living
Creative Direction
Packaging

YAYA Kombucha, founded in Amsterdam, grew from a small home-brewed idea into one of Europe’s leading kombucha brands. The full identity was built from scratch. Naming, packaging, visual language. With vibrant colour, bold typography and handmade illustration it brought raw energy to a category that needed it.

Freelance

Campari Group
Creative Direction
Innovation
Limited Editions
Visual Identity
Packaging

From celebrating the Milanese Ritual and 200 years of Jamaican pride to serenading the ritual of authentic Mexican tequila. Three rare vintage rhums aged to converge. New horizons for Single Malt Scotch Whisky. Different spirits, different cultures, one portfolio.

Agency: Design bridge and partners

O’boy — Stay Young, Stay Free
Visual Identity
Packaging

A Swedish icon reimagined for young parents who still remember what freedom tastes like. The redesigned logo, packaging and visual identity balance nostalgia with contemporary sharpness, turning an aging audience into a lasting one by reminding them to stir a little youth back into the everyday.


Agency: Design bridge and partners

Landal — Holiday breaks in nature
Brand Strategy
Creative Direction
Visual Identitiy

With the merge of two iconic Dutch holiday parks, one strong brand was created to live up to the promise of holiday breaks in nature, with endless possibilities. Landal gives guests a moment to pause. This is communicated through the new icon that opens all that Landal parks have to offer, from stay to story.

Agency: Design bridge and partners




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